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About True Homes

The True Homes Advantage

It’s the custom fit that comes from personalization. Having your unique home built, based on a plan designed for the way you live your life.

It’s all about U


We are dedicated to making your True Home a reflection of your true self. Offering lifestyle options for your sense of place, your sense of balance, and your sense of style. Because getting more life from your home, means it has to be where you feel most alive.

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TRUE PERSONALIZATION:


THREE SIMPLE STEPS to personalizing your new home:

STEP 1:


More than 200 Floorplans to get the most out of your life at home.


True Personalization begins with the selection of one of more than 200 floorplans that best accommodate your lifestyle, along with choices from a remarkable range of exterior options.

STEP 2:


At True Homes, we like to say we never buildthe same home twice.



We’re never afraid to add a window or change the size of a room by moving around a wall or two. Whatever it takes to make the plan uniquely yours.

STEP 3:


Unleash Your Inner Fashionista atthe True Design Studio



Our Design Studio experience is the embodiment of True personalization (and a whole lot of fun). You are expertly guided by a professional—one of our True Design Consultants—in a creative design journey that makes the home uniquely yours.

Personalization + Proficiency =


A UNIQUELY SEMI-CUSTOM APPROACH to home building

True Home’s semi-custom approach delivers the value of production home building efficiency, along with personal options and choices you would only find with a custom builder. True is the only builder in the market offering anything like it—the exceptional opportunity to both meet your budget and have a one-of-a-kind home.

a table showing the different types of services true homes offers: over 200 floorplans, personalization with a professional designer, production builder price.
a family sits on the floor in front of a sign that says it 's all about u

TRUE BELIEVERS


Every True Home is personalized to be as unique as the families that will live there.


Your personal satisfaction means everything to us. That’s why we ask for individual feedback – to make sure we know how each and every one of you feel about the entire process.


We work with the industry’s leading research firm to hear what you have to say. We take it to heart and then we put it to work improving our homes, our process and our people.

YOUR DREAM HOME IS COMING!
New Inventory is coming all the time.

a tree branch with green leaves on a white background

Our True Green approach creates a win-win for everyone. Your home actually performs better when it is built green, saving you money and helping us save the planet. True Homes uses nationally recognized best practices for green building and energy conservation.


Each and every one of our homes is third party tested and certified with a Home Energy Rating Systems score that helps us work together to conserve natural resources.

TRUE GREEN


Save money while helping to save the planet with a True High-Performance Home.


Being green isn’t just the latest trend or buzzword word; rather, green building is at the core of our business. True Homes believes that we have a stewardship responsibility to our clients, our communities and the natural environment.

Energy Efficiency


In our environmentally conscious era, optimizing energy use is vital. Energy efficiency is not just a choice but a necessity, playing a crucial role in mitigating environmental impact, promoting sustainability, and enhancing the resilience of our communities. Prioritizing energy efficiency is key to shaping a greener, more sustainable future.


LIGHTING FIXTURES | 90% of our lighting fixtures are equipped with LED technology. This deliberate choice is rooted in a commitment to energy efficiency, resulting in a notable reduction in energy consumption.


INSULATION | A standard pound of fiberglass insulation saves 12 times the energy it took to produce it in its first year but continues to conserve energy annually. Our insulation products enhance building energy efficiency, reducing energy costs over the home’s lifespan. Additionally, fiberglass insulation, made with an average of 35% recycled glass, requires no further maintenance and lasts for the entire life of the home.


Water Consumption

We aim to significantly reduce water consumption in our homes through thoughtful initiatives and sustainable products. Embracing responsible usage, we strive to make every drop count for a more sustainable future.



WATER EFFICIENT FIXTURES | We prioritize water conservation with 1.6-gallon toilets, significantly improving from older 3-gallon models. Additionally, our faucets contribute to sustainability by reducing water usage by up to 30% annually.


GRASS | We install a variety of grasses that require less water, fertilization, and maintenance. Water-efficient grasses have a lower demand for irrigation, making them ideal for our region's often unpredictable rainfall patterns. Adopting these varieties can contribute to water conservation efforts and reduce our overall environmental impact.


Improved Air Quality


We prioritize improved air quality by implementing cutting-edge solutions in our construction practices. From advanced ventilation systems to eco-friendly building materials, our commitment to improving air quality ensures a healthier and more comfortable living environment in our homes.


FREON-FREE AIR CONDITIONING | We prioritize eco-friendly cooling solutions, minimizing environmental impact while providing optimal comfort in our homes.


LOW VOC CARPET AND PAD | Our low VOC (volatile organic compound) carpet and pad products are crafted using recycled polyester resins, which, depending on the upgrade, may include materials such as corn husks and shredded 2-liter plastic bottles. Additionally, the carpet pad is produced from recycled foam.


LOW VOC PAINT | Our paint is environmentally friendly, featuring low VOC (volatile organic compound), and meets green qualifications. According to the standards set by Environmental Services, our interior and exterior paints have VOC levels well below the specified limits of 50 grams per liter for flat products and 150 grams per liter for semi-gloss finishes.


Recycled Materials


Our commitment to eco-friendly practices shines through in the materials we choose. Our dedication extends to utilizing recycled materials throughout our homes, where refined manufacturing methods and recycled materials yield quality products and contribute to a greener, more responsible approach to the construction of our homes.


DRYWALL | Our drywall products are made of 90% recycled paper and flue ash. The distribution process also qualifies as green under LEEDS standards as the product is manufactured locally and reduces air emissions in transportation.


WIRE SHELVING | Closet Maid shelving takes a sustainable approach, utilizing 100% scrap material to create durable, eco-friendly storage solutions.


INTERIOR TRIM | Our interior doors and moldings embody green principles through refined manufacturing methods. The MDF moldings and frames are part of an environmentally friendly family of extruded products, diverting nine million tons of residual wood from North American landfills annually.


CABINETS | Our energy-efficient cabinet construction incorporates recycled materials, while the original wood is sourced from re-forested harvests. The manufacturing process also prioritizes reducing off-air gas emissions, ensuring VOC levels stay below standardized levels.


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TRUE CULTURE


We believe in what we do as much as how well we do it.


We have a dynamic culture that empowers our team to pursue our aspired outcomes of providing an industry leading experience for our clients, associates and trade.


Our Mission

To be uniquely exceptional in how we relate with our Clients, Associates, Trade Partners, Stakeholders, and Community.


Our Vision

To Provide people the opportunity for more life.


Our Values

People, Faith, Life, Sustainability.

TRUE AWARDS


Over the past few years, we’ve won several major awards that all circle around one driving factor: our passion for people.

a clear glass trophy that says nhq awards on it

NHQ Awards – National Associationof Home Builders


2019

Gold National Housing Quality Award

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ProBuilder Magazine


2020

Builder of the Year

a nahb trophy with a woman holding a circle in her hands

National Association of Home Builders


2017

Gold Nationals Award – Best Builder Website

Gold Nationals Award – Best Builder Brochure

Gold Nationals Award – Best Overall Marketing Campaign


2016

Gold Nationals Award – Best Direct Mail Campaign


2015

Gold Nationals Award – Best Radio


2012

Gold Nationals Award – Best Print Ad Campaign

a clear glass trophy that says nhq awards on it

Home Builders Association of Charlotte


2020

Gold Award – Best Design Studio – Charlotte

Gold Award – Best Digital Media Campaign


2019

Gold Award – Best Advertising Campaign

Gold Award – Best Billboard


2016

Gold Award – Best Brochure

Gold Award – Best Electronic Marketing Campaign

Gold Award – Best Logo Design

Gold Award – Best Overall Advertising Campaign

Gold Award – Best Print Ad

Silver Award – Best Special Promotion

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